Press Quotes From The Industry
How Channel 4 will work with the independent producers in the commercial exploitation of their product to nurture the prosperity of producers within the sector.
Channel 4 “Where suitable, there would be full exploitation of programmes by way of back-up books, records, and merchandising, and Channel 4 would add a 15% mark up on all programme sales, which would be split equally between the channel and the independent producer”
[Comments of Justin Dukes at the Edinburgh Television Festival summarised in article] Broadcast (07/09/1981) The Budget Debate: IPPA Calls C4 to Account
“We at Channel 4 believe that the proposed Terms of Trade...are fair and the right ones on which to base our first year’s operation. The Terms of Trade, are, as you know, subject to annual review. In that review, we shall, each year, have very much in mind not just the Channel’s own revenues, but the viability and prosperity of the independent sector”. [Jeremy Isaacs, open letter to Michael Peacock, Chairman of IPPA] Broadcast (08/02/1982) Seven for C4 Sales “[Larry] Coyne told Broadcast that the choice of Telepictures indicated C4’s intention to market more aggressively than ‘the well-trodden PBS paths of the other British companies’”.
“Coyne said that Richard Price has seemed the best choice for maximising revenues and getting a quick return, ‘so that we have money to plough back into next year’s productions and into the hands of independent producers.” Broadcast (31/01/1983) |
Future Bright if the Channel Can Attract Ten Per Cent: Revenue of Both IBA's Channels Could Reach £850m
"Channel Four aims to encourage the independent sector, and would reckon to return to the programme-maker 30 to 40 percent of any exploitation benefits of programmes financed entirely by Channel Four, so that the independent sector can profit”. The Stage and Television Today (04/02/1982) Channel 4 To Be Last of Breed: Doubt Further Conventional TV
"The idea is to create an independent sector that can not only survive between Channel Four projects but can be independent of Channel Four.” [Justin Dukes] Variety (12/01/1983) C4 Shifts Emphasis “The great strength of the independents has been that they are much more competitive in price. Just what we spend next year, and where, will depend on the offers we receive and the pricing of these offers”.
[Edmund Dell] Broadcast (21/03/1983) |
Research - Channel 4 and 'the indies'For the serious researcher, when Channel 4 came to air it was at a significant milestone in TV history and is worth reading how it came about, how it developed in the pioneering years and how it has become what we see today.
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